Hydrate Smarter
The Ultimate Water
Advanced water enhancement technology that removes contaminants, restores beneficial minerals, and re-energizes water for optimal cellular hydration and wellness.
Mission
To alter the properties of water to produce safe, functional drinking water with enhanced health benefits.
WET Systems, Inc. is a Florida C Corporation formed in 2026, built on 30 years of transferred product resources, functional water expertise, lab capability, and team experience.
The Problem
Generation 1 ionizers are broken
A $3.2 billion global market still runs on outdated alkaline ionizer technology with four fundamental flaws.
Incomplete removal
Most Generation 1 machines do not remove all contaminants from source water before processing it.
Wasted water
Conventional ionizer designs discard water as part of normal operation.
Unsafe pH
Electrolyzers produce pH 7 to 12 depending on current. High current pushes pH above 10, which is not safe to drink.
Energy ceiling
Because energy is coupled to pH, Generation 1 designs must limit the amount of energy they can put into the water.
The Solution
The WET System
The Water Enhancement Technology (WET) System eliminates every Generation 1 problem, at a price competitive with the machines it replaces. Two modules installed under the counter: the OUT module removes all contaminants, the IN module adds electrolytes, hydrogen, oxygen, and energy.
1
Removes
Reverse Osmosis removes contaminants, pesticides, drugs, and water memory.
2
Restores
Proprietary minerals create electrolytes, add beneficial trace minerals, and structure the water.
3
Re-Energizes
Patented technology adds 4-6x greater energy than other systems.
How It Works
Three steps to the Ultimate Water
Step 1 - Removes
Blank slate, destructured water
- Tankless RO removes 2,000+ contaminants: lead, fluoride, pesticides, drugs, PFAs
- Removes minerals
- Removes structural memory of contaminants
Step 2 - Restores
Restoration of structure
- Proprietary minerals create electrolytes
- Adds good trace minerals
- Provides slight alkalinity, pH 7.6
- Adds water structure
Step 3 - Re-Energizes
Fully structured Ultimate Water
- 4-6x greater energy than other systems, pH holds at 7.6
- Adds hydrogen and oxygen
- Dissociation rate (IP) nearly 10x source water
- Increased solubility, bioavailability, cellular hydration
Why It Is Better
WET decouples energy from pH
Patented technology puts high energy into the water without changing pH or wasting any water, and only energizes water completely stripped of contaminants and their structural memory.
| Capability | WET System | Generation 1 ionizers |
|---|
| Removes all contaminants | Yes, tankless RO, 2,000+ contaminants | Most do not |
| Wastes water | No | Yes |
| pH safety | Holds pH 7.6 | Can exceed pH 10, unsafe to drink |
| Energy and hydrogen level | 4-6x, decoupled from pH | Limited by the pH ceiling |
| Price positioning | $3,300, below every flagship Gen 1 machine | Kangen K8 $5,480+ | Tyent UCE-13 ~$4,300 | Life MXL-15 $4,497 | Echo Ultimate $4,999 |
Competitor figures are published U.S. list prices as of June 2026 and are subject to change.
Technology Comparison in Depth
Protected by United States Patent
US10,071,920 B2
The WET Systems water enhancement technology is protected by U.S. patent, representing years of research and development in water structuring and energizing technology.
Filed: 2016 Granted: 2018 WET Systems, Inc.
Market Opportunity
A validated market ready for replacement
$3.2B
Global alkaline ionizer market
$1B
Nestle paid to acquire Essentia
The wedge
Our target market is the existing customer base for Generation 1 machines: health conscious, green conscious consumers worried about water quality and bottled water who want the benefits of functional and hydrogen water. Our goal is to penetrate this market and replace outdated Generation 1 machines with our patented Hydration Machine packaged in the WET System, promoted for the first time through digital channels at wetsystemswater.com.
Traction
120 prototypes in the field, product line live and selling
~120
Prototypes installed under counter
Live
Full line selling on wetsystemswater.com
Recurring
Filters and aquaceuticals reorder motion
★★★★★
"The water tastes great; coffee and tea are stronger and better. The bubbles in the glass are remarkable, and our office loves the mouthfeel."
Steve Farrar
★★★★★
"This water dissolved my supplements into a smooth liquid I could drink without choking. This is big news for getting the nutrition I need to heal."
Ann Gillis
★★★★★
"One officer lost 25 lbs; another's back pain vanished in 12 hours. He says, I'll never drink anything else. A true leash on life."
Sgt. Frank J. Danysh, Police K-9 Unit
Product Evolution
Built, installed, and refined over three decades
Generation 1
Microwater Series I water ionizer. Made by Nichiden, sold by Proton Labs, ~70,000 units.
Original Generation 2
IP Hydration Machine designed and built for a bottling plant.
Countertop era
Esperer.H2O, now the Hydration Machine, connected to an RO faucet, dispensing through a post carbon filter.
Today
Hydration Machine connected to a tankless RO system under the counter. The current WET System.
Product Line and Pricing
Hardware sale plus recurring consumables
| Product | Price | Notes |
|---|
| WET System, POU UTS 600 GPD Tankless RO with RO faucet, Destructuring Device, Hydration Machine | $3,300.00 | Flagship, in stock |
| Existing RO Under-the-Counter Conversion Kit | $3,000.00 | Converts existing RO |
| Existing RO Countertop Conversion Kit | $2,799.94 | Adds WET components |
| WET System, Batch Countertop Portable | $1,099.99 | Coming soon |
| RO Filter Replacement | $99.99 | Recurring revenue |
| Flaska Water Bottle, 750ml Glass | $59.99 | Accessory |
| Tankless RO Pre-Filter Replacement | $29.99 | Recurring revenue |
| Aquaceuticals: Vitamin C, FRS, Infusions and Mushrooms | $29.99 | Supplement line |
Health Benefits and Science
Backed by a deep body of peer-reviewed research
~1,000
Peer-reviewed papers, electrolyzed alkaline water
~3,000
Peer-reviewed papers, molecular hydrogen
Cellular hydration
Increases intracellular water (ICW) for better hydration at the cellular level.
Detoxification
Flushes and reduces extracellular water (ECW) to help detoxify the body.
Enhanced energy
Provides more hydrogen to cells, the best antioxidant for cellular energy.
Better absorption
Increases solubility and bioavailability of nutrients and supplements.
Reduced inflammation
Helps reduce inflammation and prevent free radical formation.
Anti-aging
Studies show 30% lifespan extension in mice with enhanced hydration.
Why Hydration
Better hydration is essential for good health
Our cells are similar to a fish in a fish bowl, surrounded by water. If the water is clean and energized, the cells are hydrated and thrive. If the water is contaminated and toxic, the cells suffer, get dehydrated and may die.
Contaminated Water01
Cells dehydrated like a dried prune
Clean Hydrating Water02
Cells hydrated like a juicy plum
Quick Fact A baby is 80% water. Adult males are 60-70% water. 80-90 year olds are 50-60% water.
Team
Decades of water science, engineering, and go-to-market
Dr. Richard A. Wullaert, PhD
President, CEO & Chief Science Officer
Materials scientist and U.S. expert in functional water technology and applications. Worked with Russian and Japanese teams to transfer water electrolysis technology to the U.S. 30+ years of R&D project management, six high-tech startups founded, CTO of two R&D firms developing functional water systems. Has designed, built, installed and maintained functional water systems for homes, bottling plants, mining, agriculture and disinfection. Guest Researcher on water electrolysis at NIST, contractor to DOE, NRC and EPRI, author of 100+ technical papers, holder of six patents.
Bryan Hogan
Vice President - Chief Technology Officer
Partner at WET Systems, helping bring its water enhancement technology to market, with thirty years of engineering across telecommunications, healthcare IT, and full-stack platform development. Built the WET Systems website and ordering system and produced the product photography. Leads technology and digital strategy, collaborates with the marketing team, and advises on the policies and procedures behind customer communications and newsletter operations. Works by three values: honesty, integrity, and quality.
Jordan Miller
Marketing Director
For over 20 years, Jordan Miller & Associates has created packaging, displays, merchandising, educational signage and communication strategies for thousands of products, helping companies increase sales and profits.
Hiroshi Tanaka, BE
Technical Consultant
Decades of engineering experience in water treatment systems.
Advisors: Dr. Koichi Hanaoka, PhD, world-renowned expert in electrolyzed reduced water | Jeffrey Herzog, legal counsel | Peck Jenkins Kershner, CPA, accounting
Go to Market
The founder is the story
Dick has spent a lifetime in water science, and he lights up when he talks about it. WET Systems turns that authenticity into a repeatable, in-house content engine: unscripted founder conversations and "Mr. Wizard of Water" bench demonstrations that make the hardest concept in the sales funnel, water memory, visible in seconds.
Show, don't tell
A tea bag tints a glass in three seconds: that tint is the water's memory. A TDS meter makes it a number. A grape and a raisin make it cellular. Simple demos anyone can understand on a phone screen.
One sitting, five assets
Each session yields a long-form credibility piece, a 2-3 minute water memory explainer, standalone demo clips, social cuts, and a B-roll library that feeds the website and sales materials.
A content flywheel
The format repeats: pH, structured water, hydrogen, what is in tap water. A growing episode library positions WET Systems as the authority in functional water and drives down customer acquisition cost.
Lean by design: the format works on a tripod and a folding table. Investment scales it, raising production quality, episode cadence, and distribution reach.
Business Model and Unit Economics
Hardware margin plus a consumable annuity
Versus roughly $1,500 per year for bottled water, most customers see a return on investment in under two years. Replacement filters and aquaceuticals create recurring revenue on top of the $3,300 flagship sale.
Fill in - sample dataGross margin
~65%
$1,150 illustrative build cost vs. the $3,300 sale price.
Fill in - sample dataCustomer acquisition cost
~$350
Illustrative blended digital CAC.
Fill in - sample dataLifetime value
~$4,400
System plus five years of filter and aquaceutical reorders.
Fill in - sample dataRecurring revenue
~$220/yr
Per customer: replacement filters plus aquaceuticals.
Return on Investment
Pays for itself in under two years
WET System $3,300 one time
The bottled water habit
The health conscious customer already spends roughly $1,500 per year on bottled water. The bars show that spend accumulating.
The crossover
The WET System crosses break-even early in year three, then saves the customer money every year after, while delivering water no bottle can match.
Flagship system at $3,300; replacement filters additional. Bottled water spend per company estimate of ~$1,500 per year.
Financial Projections
Five-year outlook
All figures below are illustrative sample data, designated for replacement with company actuals before any investor sees this deck.
Fill in - sample data
Revenue projection, years 1 to 5
Sample: units x price plus consumables, direct e-commerce channel.
Fill in - sample dataPath to profitability
EBITDA positive in year 3 at roughly 900 systems per year, gross margin holding near 65%.
Fill in - sample dataKey assumption drivers
2.0% site conversion, $350 CAC, $3,400 average order value, 60% filter reorder rate.
Fill in - sample dataTraction: 78 paying customers and 42 trials among the ~120 prototypes; $310K lifetime revenue, $185K trailing 12 months; 62% filter reorder rate; 9-unit install pipeline.
Milestones
Four decades of momentum
1981
Among the first reverse osmosis systems built for potable well water
Late 1980s
Among the first U.S. researchers in functional water
1997
Keynote to 3,000 attendees, Functional Water Symposium, Japan
2018
U.S. Patent US10,071,920 B2 granted
Recent years
~120 prototypes installed under the counter
2026
WET Systems, Inc. formed; product line live and selling
Next
The integrated blue box, one device under the counter
The Vision
From two modules to one blue box
The next generation WET System integrates all current components into one blue box that is easy to install under the countertop. Design, testing, and manufacturing partners accelerate the path.
Photo placeholder
The Blue Box
Product visual of the integrated all-in-one device drops in here.
Nutraceuticals and Aquaceuticals
Add healthy flavors and supplements like vitamin C. Nutrients become more soluble, more active, and more bioavailable in functional water.
Glass Cylinder Bottle
Bottle with a base emitting wellness-inducing frequencies.
Portable Batch System
Non-continuous flow countertop version of the WET System.
Credibility roadmap: biological response testing on WET water itself, including BIA hydration, detox, and antiaging studies. Detailed in the Deck B appendix that follows.
The Ask
Use of funds
- Use lessons learned from 120 prototypes to improve the Hydration Machine
- Develop an Active Filtration system that removes water contaminants, tankless RO
- Integrate the RO system with the Hydration Machine, plug and play
- Fund operations to refine design, assemble, test, and perform beta testing
- Develop initial marketing, communication, and e-commerce platform
- Fund initial inventory
Fill in - sample dataThe raise
$1.5M
SAFE, $8M post-money valuation cap.
Fill in - sample dataUse of funds
■ Inventory 30% ■ Marketing 25% (incl. the founder content program) ■ R&D blue box 20% ■ Operations and team 15% ■ Working capital 10%
Hydrate Smarter
The Ultimate Water
Optimal water is not a luxury, it is a foundation of health that everyone deserves access to.
WET Systems, Inc.
wetsystemswater.com
Scan to visit the store
Fill in - sample dataDr. Richard A. Wullaert, President and CEO | invest@wetsystemswater.com | (727) 555-0119
Appendix A - Product Gallery
From the Lab to the Kitchen
Installation history and system detail, photographed in the field across the prototype program.
Installation Evolution
Every install taught us something
Countertop Esperer.H2O connected to the tap faucet. Tap water flows through an internal filter and electrolyzed water returns to the faucet.
Tap water supplied from a separate cold water faucet, with filtered electrolyzed water dispensed directly through a post carbon filter.
Traditional under the counter RO system with holding tank, the starting point WET replaces.
Hydration Machine installed under the counter, connected to the special RO faucet required for under counter use.
System Detail
How the current WET System connects
Product Photography
The hardware, up close
Appendix - Deck B - The Vision
The Next Generation
WET System
One blue box under the counter. The long-term goal, the R&D path, and the manufacturing and testing partnerships that get us there.
The Integration
From two modules to one blue box
The future design of the WET System is the integration of all current components, the OUT module and the IN module, into one blue box that is easy to install under the countertop. Assistance in the design, testing, and manufacturing by partners would be helpful.
Today
Two-module system: the OUT module removes all contaminants, the IN module adds electrolytes, hydrogen, oxygen, and energy. ~120 prototypes installed with minimal issues and positive health benefits.
Next
All components integrated into a single, easy-install under-counter device, plug and play with the tankless RO Active Filtration system.
Fill in - sample dataTarget: production prototype in 18 months on an $850K R&D budget. Projected build cost falls from ~$1,150 to ~$700, lifting gross margin from ~65% to ~79%.
Credibility
Biological response testing on WET water itself
For credibility, the health benefits claimed for the water produced by the WET System should be measured specifically on that water.
Advanced hydration testing
Bioelectrical Impedance Analysis (BIA) to measure cellular hydration outcomes.
Detoxing studies
Measuring the water's effectiveness at helping the body remove toxins.
Antiaging studies
Building on existing research showing 30% lifespan extension in mice with enhanced hydration.
Fill in - sample dataSample plan: BIA hydration study first (~$60K), then a detox study (~$80K), then an antiaging study (~$120K), each run on WET water specifically.
Water Science Frontier
Cooperative research on new concepts
The Company can "program" liquids using external energy fields, changing solubility, absorption, surface tension, molecular structure, pH, ORP, and hydrogen and oxygen levels. The frontier ahead:
- Dr. Pollack's fourth phase of water and EZ (exclusion zone) zones
- Coherent water domains
- Gas bubble interactions with water
- The influence of frequencies on water
- Homeopathy
- Aquaceuticals: functional water plus nutraceuticals, with original and pioneering scientific data behind claims
Future Products
The roadmap beyond the box
Nutraceuticals and Aquaceuticals
Add healthy flavors and supplements like vitamin C. Vitamins, herbs, and superfoods are more soluble and more active in functional water, and nutrients become more bioavailable.
Glass Cylinder Bottle
A bottle with a base emitting wellness-inducing frequencies.
Portable Batch System
A non-continuous flow countertop version of the WET System, $1,099.99, coming soon.
The Partnership Ask
Help us build the box
We are seeking partners for the design, testing, and manufacturing of the next generation all-in-one WET System.
Photo placeholder
The Blue Box
The envisioned integrated device, same visual as the core Vision slide.
Fill in - sample dataPartner plan: shortlist of three contract manufacturers under evaluation, letter of intent targeted for Q4 2026.
Fill in - sample dataR&D budget and timeline: $850K over 18 months to a production-ready integrated device.
Fill in - sample dataContact: Dr. Richard A. Wullaert, President and CEO, invest@wetsystemswater.com, (727) 555-0119.
WET Systems, Inc. | wetsystemswater.com
